On August 23, Warby Parker’s first-ever —and totally free— video game will be revealed on screens at warbyparker.com/kill-screen. With the help of Highline Games, Warby Parker and Kill Screen designed a physics-based matching game that perfectly captures their shared love of design and entertainment. Its graphic elements are beautiful yet unexpected, and the gameplay hits the sweet spot of being both simple and fun.
The object of the game is to match and clear groups of like-colored balls in a bowl. The bowl is set on a work desk—ironically, a great place to play—that features made-up books with distracting titles (consider them a challenge!), a pair of good-looking glasses, and the always- important “tilt” button.
“Kill Screen’s creative spirit aligns closely with our own—we both believe in beautiful design, unexpected moments, and not taking ourselves too seriously. On top of that, we love games, and they love glasses. Working with such a respected voice in the video game industry—and a company that understands the impact of incorporating art and culture into their medium—made our rst foray into gaming a special one,” says Neil Blumenthal, Warby Parker co-CEO and co-founder.
Burke Glacier Grey
The limited-edition glasses, Burke in Glacier Grey (a best-selling frame reimagined in a new hue), are crafted from premium cellulose acetate and equipped with lenses that have anti-scratch and anti-re ective coatings—which conveniently reduce the glare from screens. (Score!) Inside the frame’s temple is an embossed Kill Screen logo in their signature red. Also included in the bundle is a custom lens pouch with artwork featuring the Kill Screen logo cleverly deconstructed into minimalist lines and shapes. “The pairing of Kill Screen with Warby Parker is such a logical, and natural t.” says Jamin Warren, Kill Screen CEO and Founder. “The spirit of independence and innovation that we admire in games permeates Warby Parker’s approach to the design of glasses, and the Kill Screen limited-edition glasses are a wonderfully tangible representation of that spirit.”
ABOUT WARBY PARKER
Warby Parker is a transformative lifestyle brand with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. Our mission is to radically transform the optical industry while demonstrating that for-pro t companies can scale, make a pro t, and do good in the world— without charging a premium for it.
ABOUT KILL SCREEN
Kill Screen is a video game arts and culture company. Our content focuses on the intersection between games, play, and other seats of culture, from art to music to design.