SHMALTZ BREWING CELEBRATES THE 30TH ANNIVERSARY OF
STAR TREK: THE NEXT GENERATION
WITH COLLECTOR’S EDITION BEER RELEASE “CAPTAIN’S HOLIDAY”
NATIONALLY AVAILABLE IN 35 STATES ACROSS THE COUNTRY
Shmaltz Brewing Boldly Unites Hops, Malts, Yeast and Water in Pursuit of Craft Beer Excellence with its Limited-Edition Tropical Getaway Beer Release “Captain’s Holiday” Commemorating 30th Anniversary of Star Trek: The Next Generation
Just in time for the upcoming holiday season, Shmaltz Brewing Company nationally releases a new Collector’s Edition beer commemorating the 30th Anniversary of Star Trek: The Next Generation. 2017 marks 30 years since Star Trek: The Next Generation premiered in September 1987, and Shmaltz Brewing follows its summer release of Star Trek Symbiosis® with the latest tropical getaway that’s brewed with orange peel and lime, Star Trek Captain’s Holiday®. CBS Studios has teamed up with Shmaltz for the only officially licensed Star Trek beers in the United States.
In 2016, Shmaltz debuted two critically acclaimed Star Trek Golden Anniversary Ales to celebrate the 50th Anniversary of the iconic franchise. 2017 brings triple the excitement with the limited release of three Star Trek specialty beers rolling out throughout the year. Under license by CBS Consumer Products, the first extraterrestrial elixir of 2017 was Star Trek Klingon Imperial Porter® (7.3% ABV). Star Trek Symbiosis® launched at Comic-Con International in July 2017. This week, Star Trek Captain’s Holiday® transports itself in 4-packs to retail outlets in 35 states across the country and will be on draft at select bars.
Star Trek: The Next Generation 30th Anniversary Ale — Captain’s Holiday
You don’t have to be a Starfleet Captain or negotiate a difficult trade agreement between the Gemarians and the Dachlyds to deserve a little rest and relaxation. In the Star Trek: The Next Generation episode “Captain’s Holiday,” the crew convinces Captain Picard to take a much-needed vacation on the pleasure planet Risa. Number One (Commander Riker) tricks the Captain into buying a small statue called a Horga’hn when he arrives. After being accosted by a steady stream of women, he is told that displaying the statue in public suggests he is seeking Jamaharon. Whether for Jamaharon or simpler moments of pleasure, Shmaltz’s tropical getaway should be perfect for kicking back and escaping the stresses of everyday life here on Earth.
Enjoy the lemon, lime and orange citrus flavors of Captain’s Holiday Ale and engage in a well-deserved vacation with every sip!
About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.
After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships in the past several years.