Webtoon and Crunchyroll Announce New Partnership


Partnership Deal Includes Series Development, Distribution, Licensing, and Retail

LOS ANGELES, CA (October 15, 2019) – WEBTOON, the world’s leading digital publisher of sequential storytelling, and Crunchyroll, the world’s most popular anime brand, are announcing today a strategic partnership that will see the development and co-production of new animated content. Crunchyroll and WEBTOON will also collaborate on the distribution, licensing, and retail of each new series.

Known as the global leader in original webcomics, WEBTOON’s animated content will offer fans a new way to experience their favorite titles while helping creators to expand their comic creations to new platforms and reach a broader audience.

With over two million subscribers and 50 million registered users, Crunchyroll delivers the best of Japanese animation to over 200 countries and territories around the globe. Crunchyroll also offers fans a robust 360-experience around their favorite anime series, including events, such as the recently-wrapped Crunchyroll Expo, Crunchyroll Games, merchandise, licensing and more.

“There is tremendous crossover appeal with our audiences and exceptional creative synergy on the types of stories we want to tell, said Taylor Grant, SVP of IP Development at WEBTOON. We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”

“We are extremely excited to be partnering with WEBTOONs,” said Joanne Waage, General Manager of Crunchyroll. “WEBTOONs has a tremendous catalogue of content and creators that resonate deeply with our audience and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”

WEBTOON™ is the #1 webcomics app, averaging more than 55 million monthly active users, with north of 15 million daily readers, and more than 100,000,000,000 views annually – more people read web comics on our platform in one day than watch most television shows. Launched in 2014, WEBTOON has become a cultural phenomenon pioneering the distribution and consumption of web-based comics. WEBTOON features a broad and diverse catalog of content – including fantasy, romance, sci-fi, LGBTQ, and more. The WEBTOON app is free to download on Android and iOS devices. The content is free and downloadable, for reading when offline. WEBTOON boasts partnerships with The Jim Henson Company, Legendary, Lucasfilm, POW!, Top Cow/Image, and more. WEBTOON takes the comic experience to the next level by providing readers with daily curated content and giving creators an intuitive platform designed to help them easily publish and publicize their own original comics. WEBTOON creators have been nominated for multiple Eisner Awards – three in 2019, nominated for twelve Ringo Awards in 2019 as well as winning seven Ringo Awards in 2018. WEBTOON is available on iOS, Android, and desktop.
For more information please visit www.webtoon.com.

About Crunchyroll
Crunchyroll is the world’s most popular anime brand, connecting a community of 50 million registered users and 2 million subscribers with 360-degree content experiences. Fans connect through the world’s largest collection of anime including “Naruto Shippuden,” “Attack on Titan,” and “Dragon Ball Super,” as well as Crunchyroll Games, Crunchyroll News, events such as Crunchyroll Expo and the Anime Awards, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.
For more information please visit www.crunchyroll.com.

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