DTS Continues to Expand its Footprint within Gaming, Partners with Esports Team Vanish
The Fortnite champions are DTS’s first venture into esports team sponsorship
Los Angeles, CA, June 16, 2020 — Today, world-renowned audio solutions company DTS announced its official partnership with esports Team Vanish, further expanding its already strong presence within the games industry. As part of the partnership, Team Vanish players and creators will have access to the best audio technology on the market as well as previews of unreleased DTS products in the coming year. Additionally, the partnership will provide Team Vanish the opportunity to connect with fans across the world via DTS events and programming. This partnership continues DTS’s global strategy of becoming the most recognized and trusted audio solutions company in gaming.
“For the last year, DTS has been hyper focused on elevating audio in gaming, and partnering with Team Vanish is a great opportunity to continue to expand that objective,” stated Sam Keene, Senior Director, Digital Marketing for Xperi. “Their roster of players and creators provides our engineers deeper insights into what audio changes make the biggest impact on in-game and competitive scenarios, and we’re thrilled to bring this value to our customers and ultimately consumers everywhere!”
“DTS just gets it,” said Team Vanish co-owner RJ “Pieces” Salmon. “Partnering with a company that understands not only the gaming industry, but also specifically the esports space, was hugely important to us. We didn’t want to work with the first company that showed interest; it was important to us to be strategic about who we partnered with to ensure our continued growth is influenced by people we respect and can confidently collaborate with. DTS is all of that and then some. They have been amazing from the get-go, and we look forward to seeing where this partnership takes us.”
Though Team Vanish is a relatively new team having been formed in 2019, they quickly gained visibility within the industry through the inaugural Fortnite Championship Series, holding the title of the #1 ranked competitive Fortnite team in the North American region for over a quarter of the year. They currently engage with over 1.2 million active fans across social media, and that number continues to grow rapidly every day. The team currently ranks #5 in the country including one of the top ranked North American players, Vanish Jahq. Their competitive nature and rapid, quality content creation has earned them fans in both casual and competitive gaming, which is one of the core reasons Team Vanish has earned a reputation as a deeply respected organization, not only in the Fortnite competitive scene, but the esports scene as a whole.
Since launching its hugely popular DTS Stream Studio, a top tier, custom-built studio that creates opportunities for gaming broadcasters around the world, DTS has been focusing on elevating the conversation around audio in gaming. DTS technology plays a crucial role in the video gaming and streaming experience and this partnership will create meaningful opportunities for streamers and audiences alike. As an example, during a recent DTS Stream Studio session, “DTS” or “audio” was discussed about every 2.5 minutes, pointing to a clear and valuable impact on streamers and their audiences. In 2020 and beyond, DTS will continue to expand its role within gaming, rolling out global endemic partnerships made in audio heaven.
ABOUT DTS
Since 1993, DTS has been dedicated to making the world sound better. Through its innovative audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also delivering world-class imaging and sensing technologies as well.
DTS is part of Xperi Corporation (Nasdaq: XPER). Xperi Corporation invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies make entertainment more entertaining and smart devices smarter. Xperi solutions are licensed by hundreds of leading global partners and have shipped in billions of products. For more information, please visit www.xperi.com.
ABOUT TEAM VANISH
Team Vanish is one of the fastest growing gaming organizations in the esports industry. Founded in 2019 by esports enthusiasts Max “Papa” Hayim and RJ “Pieces” Salmon, Team Vanish has one of the top teams competing in Fortnite Battle Royale and is internationally recognized for its powerful name in the Fortnite Competitive scene, consistently being ranked one of the top competitive Fortnite organizations in the world. Team Vanish creators also entertain thousands of viewers from all over the world daily on Twitch.tv. Well-known esports names such as Jahq, JenaUrf, Thome, and many others have helped Team Vanish become a globally known brand in the esports scene.
